Fuel impacts every athlete, that is why we created the HFS Initiative.  Athletes are surrounded by nutrition every day yet it remains one of the biggest voids in their preparation, negatively affecting their training, development, and competitive readiness.  Experience is a powerful teaching tool.  Our HFS Initiative provides the framework to facilitate better nutrition to your athletes while building better habits and understanding through experience. 

Features & Benefits

• Nutrition through experience: Training week PAC, game day nutrition,
team options.
• Use only nutrient dense, whole food products.
• Simple guidance of know your timeline - easy for coaches and athletes
to apply.
• Consistent messaging throughout the year which increases amount of
engaged athletes.
•Rebate on all orders to fund your athletes.

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